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Superfast Broadband Fuels Business Expansion In North Staffordshire

Latest technology unwraps new opportunities for AdGiftsOnline and other firms; Broadband speeds up to a hundred times faster


Small businesses in an area of North Staffordshire are enjoying the sweet taste of success, after upgrading to some of the fastest broadband speeds in the country.

AdGiftsOnline – who supply bespoke confectionery and promotional gifts around the world - is one of several small and medium-sized firms based at Lymedale Business Centre in Newcastle-Under-Lyme looking to expand its workforce – and international reach – after upgrading to superfast broadband.

Lymedale Business Centre, in Hooters Hall Road, is the first area of the county where ‘fibre to the premises’ – FTTP* – technology has been deployed as part of Superfast Staffordshire, the broadband partnership being spearheaded by Staffordshire County Council and BT, as part of the Government’s Broadband Delivery UK (BDUK) programme.

FTTP – where fibre optic cables are installed from the telephone exchange direct to a building - enables the small and medium businesses based there to access download speeds of up to 330 megabits per second (Mbps) and uploads of up to 30Mbps*.

Tony Altham, Managing Director of AdGiftsOnline – a family business whose customers include national and internationally famous brands, Disney, JCB and Google - said: “We offer a range of branded promotional products as diverse as confectionery, advent calendars and footballs and plan to set up new websites dedicated to the different kinds of product. Fibre broadband is allowing us to upload and update all our websites with ease and enabling us to share large artwork files instantly. This will help us expand the business in ways not possible before.

“Since upgrading to superfast fibre broadband we’ve been able to move all our online work onto a cloud-based system. This gives us much more flexibility and enables us to carry on working remotely away from the office with access to all the files we need wherever we are, making us much more efficient.”

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